Ush transport is an ambitious idea allowing students from Leeds university to rent bike safely and smoothly. Launched by students for students Ush transport is at the start of a promising journey where branding and product strategy are yet to be defined.
Based on a top-up system, the wallet allows users to keep track of their available balance. It also allows to apply USH promo codes to get extra ride credit. Lastly, all cards or payment methods can be managed from the same screen.
Unlocking of the bikes is kept simple by using a QR code directly on the bike or in case of malfunction allowing the user to enter the bike ID manually. Once scanned, the bike is unlocked and the ride starts showing the nearest relevant location on the map i.e. parking zones, library, restaurant etc. Riding a bike on the road means safety first. For that, user is reminded of essential guidelines before each ride via the contextual cards. On top of that, each ride can be shared with a friend for an extra layer of safety.
