After developing automated money management solutions for their B to B customers, On the money is now launching there first B to C platform to help their customers to make the right decision when it comes to their money.
Listening so users who have gone through the money lending process have raised some recurrent pain points which seem to have damaged the image of any money related solution for these users. Terms such as "process are too complicated", "too long", "not clear" or "too complicated words" have cleared the path to some indicator of what success would look like.
