Keakie Music
Online Radio Streaming service

An online Radio streaming service, providing a high standard stage to allow emergent artist / DJ's and their future fan to discover each other.

Role
Lead product designer
Platforms
IOS & Web
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Get in touch
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Where did the music industry go wrong?
The challenge

The mainstream trend has pushed music platforms to design product learning about their users listening habits and reinforcing them by suggesting more of what we they already like. But what about the underground discovery? How can you discover the next upcoming artist if you’re stuck in this habit loop?

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Onboarding flow
“I listen to a bit of everything, but not anything”

Users listening habits can be hard to pinpoint for music platforms, and that's simply because they change and evolve based on factors like trends, weather or even mental health. All these factors have made it hard to put users in genre boxesv. Instead, we are taking a layered approach, from the most common genres (hip-hop, Rock, Jazz) to the more "niche" sub-genres that are often listened to but rarely identified by users due to a lack of musical education.

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Playing experience
“Wow - what was that sounds that at 3:47?”

Music discovery tends to happen when already in the flow and on of these moments are during the DJ's set. It is the moment when the user's musical curiosity reaches its top level. By providing tracklist from the recorded set, users can find and the best moment instantly on their prefered streaming platform.

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